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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme
Eva Zhong
Dec 3, 20245 min read
Rebuilding Diesel: Successful Branding for Successful Living
Dec 3, 2024 By: Eva Zhong Courtesy of Diesel We are no strangers to Diesel’s white and red san serif logo, now plastered across green...
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Lekhya Kantheti
Nov 20, 20247 min read
Let’s get lost in IKEA
Nov 20, 2024 By: Lekhya Kantheti IKEA is more than just a store — it’s an experience. Living near an IKEA back home, it naturally became...
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Alisia Houghtaling
Nov 13, 20243 min read
BookTok: How Social Media is Reviving the Love for Reading
Nov 13, 2024 By: Alisia Houghtaling Courtesy of The Silver Streak I was always a big reader as a kid, but once I got busy in middle and...
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Eva Zhong
Nov 13, 20246 min read
Playtime or Exploitation? The Ethical Tightrope of Marketing to Kids
Nov 14, 2024 By: Eva Zhong Courtesy of Prostock-Studio | Getty Images In a world where, for better or worse, our youngest consumers are...
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Lekhya Kantheti
Oct 29, 20246 min read
The Psychology of Spotify Wrapped: why people love data-driven self-reflection
Oct 29, 2024 By: Lekhya Kantheti Remember the time when everyone on Instagram was sharing slides showcasing their most-played songs, top...
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Marketing Society
Jul 23, 20245 min read
A Masterclass in Public Relations: A Case Study of the Ambani Pre-Wedding Ceremony
July 23, 2024 By: Fatima Rimel Courtesy of Business Insider Ambani wedding: What do you expect when the son of the richest man in Asia...
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Marketing Society
Jul 22, 20246 min read
Embrace Madrid: A Guide to Studying Abroad and Weekend Getaways on a Budget!
July 22, 2024 By: Camila Vazquez ¡Felicidades! You've made the exciting decision to embark on the unforgettable journey of studying...
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Katherine Sun
May 18, 20245 min read
BERLIN UPCYCLING CULTURE: MAKERSPACES & COMMUNITY ORGANIZATIONS
May 18, 2024 By: Katherine Sun Not this time. This time––I’ll finish it. It’s winter break. I’m packing for a Spring semester in Berlin....
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Elva Lei
Apr 24, 20244 min read
TOP 5 2024 APRIL FOOLS’ CAMPAIGNS
April 24, 2024 By: Elva Lei As April is coming to an end, let’s talk about some of the best April Fools’ marketing campaigns of 2024....
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Elaine Liang
Apr 11, 20245 min read
Behind Duolingo’s 10 Million TikTok Following: the success of the little green owl — Duo
April 11, 2024 By: Elaine Liang Courtesy of DigitalNative.com Back in my middle school days, my interest in K-dramas sparked a desire to...
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Larry Dong
Apr 2, 20248 min read
The Last Influencer Marketing Post You’ll Ever Need
April 2, 2024 By: Larry Dong Just over a decade ago, people creating content on the internet were mostly living modest lives, often...
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Elva Lei
Mar 28, 20244 min read
Fizz Fatigue: The Overwhelming Sea of Hard Seltzer
Mar. 28, 2024 By: Elva Lei As college students, we are all too familiar with the feeling of being bombarded by choices – from picking our...
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Krystal Wu
Mar 7, 20245 min read
Do Blogs Really Matter?
March 7, 2024 By: Krystal Wu It's a complicated question to answer — blogs have been around for decades, and are undeniably accessible...
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Krystal Wu
Feb 15, 20246 min read
Marketing Meets Machine Learning — The function and future of AI in marketing
Feb. 15, 2024 By: Krystal Wu Courtesy of spiceworks.com Artificial intelligence and big data have been all the rage. You've probably come...
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Larry Dong
Dec 8, 20237 min read
Fear Marketing Is Inviting You to Connect
Dec. 08, 2023 By: Larry Dong It was 1 am, past midnight on Saturday at my dorm’s study lounge. My friend and I had just finished a...
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Elaina Feng
Dec 7, 20235 min read
Studying at NUS — Expectations v.s Reality
Dec. 7, 2023 By: Elaina Feng Hi there! I’m Elaina, a junior currently studying at the National University of Singapore (NUS) as a part of...
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Natalie Pence
Dec 1, 20235 min read
Paris 2024: The City of Light Illuminated by Olympic Anticipation
Nov. 23, 2023 By: Natalie Pence The City of Light is about to get a little brighter. For the first time in 100 years, the Olympic torch...
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Elva Lei
Nov 30, 20236 min read
The Influence of Deinfluencing
Nov. 30, 2023 By: Elva Lei How easily influenced do you think you are? Have you ever scrolled through TikTok or Instagram, watching...
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Naysa Escobar
Nov 23, 20235 min read
Instagram's London: Debunking the Glamour, Unveiling the Grit
Nov. 23, 2023 By: Naysa Escobar London is a global city that has captivated people all over the world. It is a beautiful tapestry of...
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Daivya Shah
Nov 21, 20236 min read
The Rise of Influencer Marketing in the Tech Industry
Nov. 21, 2023 By: Daivya Shah In today’s rapidly evolving digital landscape, the fusion of technology and marketing has given rise to a...
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