Marketing Society
Let’s get lost in IKEA
Nov 20, 2024 By: Lekhya Kantheti IKEA is more than just a store — it’s an experience. Living near an IKEA back home, it naturally became...
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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme
Alisia Houghtaling
Nov 133 min read
BookTok: How Social Media is Reviving the Love for Reading
Nov 13, 2024 By: Alisia Houghtaling Courtesy of The Silver Streak I was always a big reader as a kid, but once I got busy in middle and...
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Eva Zhong
Nov 136 min read
Playtime or Exploitation? The Ethical Tightrope of Marketing to Kids
Nov 14, 2024 By: Eva Zhong Courtesy of Prostock-Studio | Getty Images In a world where, for better or worse, our youngest consumers are...
15 views0 comments
Lekhya Kantheti
Oct 296 min read
The Psychology of Spotify Wrapped: why people love data-driven self-reflection
Oct 29, 2024 By: Lekhya Kantheti Remember the time when everyone on Instagram was sharing slides showcasing their most-played songs, top...
84 views0 comments
Marketing Society
Jul 235 min read
A Masterclass in Public Relations: A Case Study of the Ambani Pre-Wedding Ceremony
July 23, 2024 By: Fatima Rimel Courtesy of Business Insider Ambani wedding: What do you expect when the son of the richest man in Asia...
107 views0 comments
Marketing Society
Jul 226 min read
Embrace Madrid: A Guide to Studying Abroad and Weekend Getaways on a Budget!
July 22, 2024 By: Camila Vazquez ¡Felicidades! You've made the exciting decision to embark on the unforgettable journey of studying...
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Katherine Sun
May 185 min read
BERLIN UPCYCLING CULTURE: MAKERSPACES & COMMUNITY ORGANIZATIONS
May 18, 2024 By: Katherine Sun Not this time. This time––I’ll finish it. It’s winter break. I’m packing for a Spring semester in Berlin....
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Elva Lei
Apr 244 min read
TOP 5 2024 APRIL FOOLS’ CAMPAIGNS
April 24, 2024 By: Elva Lei As April is coming to an end, let’s talk about some of the best April Fools’ marketing campaigns of 2024....
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Elaine Liang
Apr 115 min read
Behind Duolingo’s 10 Million TikTok Following: the success of the little green owl — Duo
April 11, 2024 By: Elaine Liang Courtesy of DigitalNative.com Back in my middle school days, my interest in K-dramas sparked a desire to...
78 views0 comments
Larry Dong
Apr 28 min read
The Last Influencer Marketing Post You’ll Ever Need
April 2, 2024 By: Larry Dong Just over a decade ago, people creating content on the internet were mostly living modest lives, often...
43 views0 comments
Elva Lei
Mar 284 min read
Fizz Fatigue: The Overwhelming Sea of Hard Seltzer
Mar. 28, 2024 By: Elva Lei As college students, we are all too familiar with the feeling of being bombarded by choices – from picking our...
38 views0 comments
Krystal Wu
Mar 75 min read
Do Blogs Really Matter?
March 7, 2024 By: Krystal Wu It's a complicated question to answer — blogs have been around for decades, and are undeniably accessible...
41 views0 comments
Krystal Wu
Feb 156 min read
Marketing Meets Machine Learning — The function and future of AI in marketing
Feb. 15, 2024 By: Krystal Wu Courtesy of spiceworks.com Artificial intelligence and big data have been all the rage. You've probably come...
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Larry Dong
Dec 8, 20237 min read
Fear Marketing Is Inviting You to Connect
Dec. 08, 2023 By: Larry Dong It was 1 am, past midnight on Saturday at my dorm’s study lounge. My friend and I had just finished a...
73 views0 comments
Elaina Feng
Dec 7, 20235 min read
Studying at NUS — Expectations v.s Reality
Dec. 7, 2023 By: Elaina Feng Hi there! I’m Elaina, a junior currently studying at the National University of Singapore (NUS) as a part of...
55 views0 comments
Natalie Pence
Dec 1, 20235 min read
Paris 2024: The City of Light Illuminated by Olympic Anticipation
Nov. 23, 2023 By: Natalie Pence The City of Light is about to get a little brighter. For the first time in 100 years, the Olympic torch...
31 views0 comments
Elva Lei
Nov 30, 20236 min read
The Influence of Deinfluencing
Nov. 30, 2023 By: Elva Lei How easily influenced do you think you are? Have you ever scrolled through TikTok or Instagram, watching...
38 views0 comments
Naysa Escobar
Nov 23, 20235 min read
Instagram's London: Debunking the Glamour, Unveiling the Grit
Nov. 23, 2023 By: Naysa Escobar London is a global city that has captivated people all over the world. It is a beautiful tapestry of...
22 views0 comments
Daivya Shah
Nov 21, 20236 min read
The Rise of Influencer Marketing in the Tech Industry
Nov. 21, 2023 By: Daivya Shah In today’s rapidly evolving digital landscape, the fusion of technology and marketing has given rise to a...
66 views0 comments
Kennedi Gavin
Nov 17, 202310 min read
ZARA, ZARA, and More ZARA
Nov. 17, 2023 By: Kennedi Gavin Fashion, as an art form and a cultural phenomenon, is far from a one-size-fits-all concept. It's dynamic,...
48 views0 comments
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