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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme


Squid Game Season 2: When Hype Overshadows Heart
April 4, 2025 By: Eva Zhong Courtesy of Jonas Augustin via Unsplash.com When Season 1 of Squid Game  South, a South Korean thriller...
Eva Zhong
Apr 45 min read
10 views
0 comments


Hollywood Hair Theory & Other Signatures: Brand Identity in the Music Industry
April 3, 2025 By: Catherine Xue Courtesy of Inez & Vinoodh; Monica Schipper via Getty Images Recently, netizens on TikTok, Instagram, and...
Catherine Xue
Apr 36 min read
24 views
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Why We Chase the Unattainable: The Psychology behind FOMO Marketing
Mar 20, 2025 By: Sonakshi Gupta Humans are wired to want what we can’t  have. Whether it’s an invite-only club, a members-only sale, or a...
Sonakshi Gupta
Mar 205 min read
29 views
0 comments


Rebuilding Diesel: Successful Branding for Successful Living
Dec 3, 2024 By: Eva Zhong Courtesy of Diesel We are no strangers to Diesel’s white and red san serif logo, now plastered across green...
Eva Zhong
Dec 3, 20245 min read
181 views
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Let’s get lost in IKEA
Nov 20, 2024 By: Lekhya Kantheti IKEA is more than just a store — it’s an experience. Living near an IKEA back home, it naturally became...
Lekhya Kantheti
Nov 20, 20247 min read
70 views
0 comments


BookTok: How Social Media is Reviving the Love for Reading
Nov 13, 2024 By: Alisia Houghtaling Courtesy of The Silver Streak I was always a big reader as a kid, but once I got busy in middle and...
Alisia Houghtaling
Nov 13, 20243 min read
60 views
0 comments


Playtime or Exploitation? The Ethical Tightrope of Marketing to Kids
Nov 14, 2024 By: Eva Zhong Courtesy of Prostock-Studio | Getty Images In a world where, for better or worse, our youngest consumers are...
Eva Zhong
Nov 13, 20246 min read
21 views
0 comments

The Psychology of Spotify Wrapped: why people love data-driven self-reflection
Oct 29, 2024 By: Lekhya Kantheti Remember the time when everyone on Instagram was sharing slides showcasing their most-played songs, top...
Lekhya Kantheti
Oct 29, 20246 min read
136 views
0 comments

A Masterclass in Public Relations: A Case Study of the Ambani Pre-Wedding Ceremony
July 23, 2024 By: Fatima Rimel Courtesy of Business Insider Ambani wedding: What do you expect when the son of the richest man in Asia...
Marketing Society
Jul 23, 20245 min read
119 views
0 comments

Embrace Madrid: A Guide to Studying Abroad and Weekend Getaways on a Budget!
July 22, 2024 By: Camila Vazquez ¡Felicidades! You've made the exciting decision to embark on the unforgettable journey of studying...
Marketing Society
Jul 22, 20246 min read
33 views
0 comments


BERLIN UPCYCLING CULTURE: MAKERSPACES & COMMUNITY ORGANIZATIONS
May 18, 2024 By: Katherine Sun Not this time. This time––I’ll finish it. It’s winter break. I’m packing for a Spring semester in Berlin....
Katherine Sun
May 18, 20245 min read
19 views
0 comments


TOP 5 2024 APRIL FOOLS’ CAMPAIGNS
April 24, 2024 By: Elva Lei As April is coming to an end, let’s talk about some of the best April Fools’ marketing campaigns of 2024....
Elva Lei
Apr 24, 20244 min read
23 views
0 comments

Behind Duolingo’s 10 Million TikTok Following: the success of the little green owl — Duo
April 11, 2024 By: Elaine Liang Courtesy of DigitalNative.com Back in my middle school days, my interest in K-dramas sparked a desire to...
Elaine Liang
Apr 11, 20245 min read
151 views
0 comments

The Last Influencer Marketing Post You’ll Ever Need
April 2, 2024 By: Larry Dong Just over a decade ago, people creating content on the internet were mostly living modest lives, often...
Larry Dong
Apr 2, 20248 min read
51 views
0 comments


Fizz Fatigue: The Overwhelming Sea of Hard Seltzer
Mar. 28, 2024 By: Elva Lei As college students, we are all too familiar with the feeling of being bombarded by choices – from picking our...
Elva Lei
Mar 28, 20244 min read
45 views
0 comments


Do Blogs Really Matter?
March 7, 2024 By: Krystal Wu It's a complicated question to answer — blogs have been around for decades, and are undeniably accessible...
Krystal Wu
Mar 7, 20245 min read
43 views
0 comments

Marketing Meets Machine Learning — The function and future of AI in marketing
Feb. 15, 2024 By: Krystal Wu Courtesy of spiceworks.com Artificial intelligence and big data have been all the rage. You've probably come...
Krystal Wu
Feb 15, 20246 min read
50 views
0 comments


Fear Marketing Is Inviting You to Connect
Dec. 08, 2023 By: Larry Dong It was 1 am, past midnight on Saturday at my dorm’s study lounge. My friend and I had just finished a...
Larry Dong
Dec 8, 20237 min read
75 views
0 comments


Studying at NUS — Expectations v.s Reality
Dec. 7, 2023 By: Elaina Feng Hi there! I’m Elaina, a junior currently studying at the National University of Singapore (NUS) as a part of...
Elaina Feng
Dec 7, 20235 min read
78 views
0 comments


Paris 2024: The City of Light Illuminated by Olympic Anticipation
Nov. 23, 2023 By: Natalie Pence The City of Light is about to get a little brighter. For the first time in 100 years, the Olympic torch...
Natalie Pence
Dec 1, 20235 min read
33 views
0 comments
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