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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme

Kennedi Gavin
Nov 17, 202310 min read
ZARA, ZARA, and More ZARA
Nov. 17, 2023 By: Kennedi Gavin Fashion, as an art form and a cultural phenomenon, is far from a one-size-fits-all concept. It's dynamic,...
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Vivienne Bersin
Nov 9, 20238 min read
Checking in to the Past: The Marketing of Historic Buildings as Present Day Hotels
By our Fall 23 Study Abroad Liaisons, Directed by Nicole Lai Nov. 9, 2023 By: Vivienne Bersin Picture yourself as a tourist in Spain able...
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Krystal Wu
Nov 8, 20235 min read
Maybe your playlists are just noise
Nov. 8, 2023 By: Krystal Wu Let's judge you based on your Spotify playlists. Does that 10 hour concoction of Drake and Kanye West really...
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Elva Lei
Oct 31, 20236 min read
Victoria's Not-So-Secret: Wings To Woes?
Oct. 31, 2023 By: Elva Lei What comes to your mind when you think of Victoria's Secret? Is it the dazzling runway shows, or perhaps the...
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Larry Dong
Oct 24, 20234 min read
KSI vs. Fury: How a YouTuber Challenged a Legacy
Oct. 24, 2023 By: Larry Dong On Oct. 14, 2023, two titans of the modern fight game clashed, igniting a storm of anticipation and...
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David Huang
May 3, 20237 min read
The First Year: a reflection on my freshman year at NYU
May 2, 2023 By: David Huang It’s already May. I sit at my desk, the glow from my laptop bathing my face in a sea of white. It’s already...
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Krystal Wu
May 2, 20231 min read
More than Coffee: an NYC coffee tour
May 2, 2023 By: Krystal Wu Calling all coffee and marketing enthusiasts! Come with Krystal to tour two specialty cafes in NYC and learn...
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Jin Wu Nam
Apr 27, 20232 min read
Humans of Marketing Society: Pooja Anand
April 27, 2023 By: Jin Wu Nam Get to know a little more about the humans of Marketing Society. Introducing Marketing Society's 2022-23...
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Annette Yang
Apr 25, 20235 min read
How to Succeed In Your Summer Internship
April 25, 2023 By: Annette Yang Congrats! You’ve secured a summer internship! Now what? Courtesy of Intern Queen Know Your "Why" While...
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![[NYU] Reaching Out – your name here](https://static.wixstatic.com/media/6826df_f95f7fdb631d4732a16aa0080bae5b39~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/6826df_f95f7fdb631d4732a16aa0080bae5b39~mv2.webp)
David Huang
Apr 18, 20235 min read
[NYU] Reaching Out – your name here
April 18, 2023 By: David Huang It was a mid-October afternoon, one of those afternoons where time seemed to pause for a second as the...
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Jin Wu Nam
Apr 14, 20232 min read
Humans of Marketing Society: Andrew Ni
April 14, 2023 By: Jin Wu Nam Get to know a little more about the humans of Marketing Society... starting off with Marketing Society's...
79 views
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Patrick Wu
Apr 11, 20237 min read
Disney Debunk: Beauty & The Beast
April 11, 2023 By: Patrick Wu “Think of the one thing that you’ve always wanted. Now find it in your mind’s eye and feel it in your...
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Krystal Wu
Apr 4, 20234 min read
So why are you in my DMs, again?
April 4, 2023 By: Krystal Wu Got random messages from a business? There’s a larger marketing context to tell. Courtesy of Clipchamp...
86 views
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Jin Wu Nam
Mar 28, 20237 min read
“Unbreakable Heart” Torn Apart: Difficulties in Esports Brand Building
February 14, 2022 By: Jin Wu Nam Think of the biggest underdog dramas in sports history. For me, the most touching victory was from...
89 views
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Patrick Wu
Mar 25, 20238 min read
TIER-LIST: Coca-Cola Super Bowl Ads
March 25, 2023 By: Patrick Wu Patrick Wu takes our Tuesday adversaries to the next level with a thorough critique and final tier list of...
72 views
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David Huang
Mar 21, 20235 min read
To Fall in Love with Any Club, Do This
March 21, 2023 By: David Huang (title parodying Mandy Catron’s NYT article “To Fall in Love with Anyone, Do This” in 2015 and Yotam...
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Annette Yang
Mar 7, 20234 min read
Morning Brew: The Founder's Advice on Launching Your Startup
March 7, 2023 By: Annette Yang Last week I had the pleasure to attend a live speaker panel featuring Alex Lieberman, co-founder of...
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Patrick Wu
Feb 28, 20233 min read
Mascot Madness: The Story of M&M’s Spokescandies
February 28, 2023 By: Patrick Wu Let’s face it, M&M’s are a B-tier candy AT BEST. It’s bad chocolate, it’s dusty, and it’s way too sweet....
78 views
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Krystal Wu
Feb 21, 20234 min read
Denial is a River in Egypt: Your TikTok Sounds Need Debate
February 21, 2023 By: Krystal Wu The short-form platform TikTok has always been closely involved with audio distribution. But what do we...
199 views
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Jin Wu Nam
Feb 14, 20234 min read
NewJeans: Evolving K-Pop Fandom Culture and How to Lead the Change
February 14, 2023 By: Jin Wu Nam “Let’s go”—says a K-pop idol to an online hater in her own music video. The destination they’re heading...
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