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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme


Paris 2024: The City of Light Illuminated by Olympic Anticipation
Nov. 23, 2023 By: Natalie Pence The City of Light is about to get a little brighter. For the first time in 100 years, the Olympic torch...
Natalie Pence
Dec 1, 20235 min read
33 views
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The Influence of Deinfluencing
Nov. 30, 2023 By: Elva Lei How easily influenced do you think you are? Have you ever scrolled through TikTok or Instagram, watching...
Elva Lei
Nov 30, 20236 min read
45 views
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Instagram's London: Debunking the Glamour, Unveiling the Grit
Nov. 23, 2023 By: Naysa Escobar London is a global city that has captivated people all over the world. It is a beautiful tapestry of...
Naysa Escobar
Nov 23, 20235 min read
25 views
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The Rise of Influencer Marketing in the Tech Industry
Nov. 21, 2023 By: Daivya Shah In today’s rapidly evolving digital landscape, the fusion of technology and marketing has given rise to a...
Daivya Shah
Nov 21, 20236 min read
109 views
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ZARA, ZARA, and More ZARA
Nov. 17, 2023 By: Kennedi Gavin Fashion, as an art form and a cultural phenomenon, is far from a one-size-fits-all concept. It's dynamic,...
Kennedi Gavin
Nov 17, 202310 min read
56 views
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Checking in to the Past: The Marketing of Historic Buildings as Present Day Hotels
By our Fall 23 Study Abroad Liaisons, Directed by Nicole Lai Nov. 9, 2023 By: Vivienne Bersin Picture yourself as a tourist in Spain able...
Vivienne Bersin
Nov 9, 20238 min read
67 views
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Maybe your playlists are just noise
Nov. 8, 2023 By: Krystal Wu Let's judge you based on your Spotify playlists. Does that 10 hour concoction of Drake and Kanye West really...
Krystal Wu
Nov 8, 20235 min read
80 views
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Victoria's Not-So-Secret: Wings To Woes?
Oct. 31, 2023 By: Elva Lei What comes to your mind when you think of Victoria's Secret? Is it the dazzling runway shows, or perhaps the...
Elva Lei
Oct 31, 20236 min read
86 views
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KSI vs. Fury: How a YouTuber Challenged a Legacy
Oct. 24, 2023 By: Larry Dong On Oct. 14, 2023, two titans of the modern fight game clashed, igniting a storm of anticipation and...
Larry Dong
Oct 24, 20234 min read
62 views
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The First Year: a reflection on my freshman year at NYU
May 2, 2023 By: David Huang It’s already May. I sit at my desk, the glow from my laptop bathing my face in a sea of white. It’s already...
David Huang
May 3, 20237 min read
140 views
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More than Coffee: an NYC coffee tour
May 2, 2023 By: Krystal Wu Calling all coffee and marketing enthusiasts! Come with Krystal to tour two specialty cafes in NYC and learn...
Krystal Wu
May 2, 20231 min read
82 views
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Humans of Marketing Society: Pooja Anand
April 27, 2023 By: Jin Wu Nam Get to know a little more about the humans of Marketing Society. Introducing Marketing Society's 2022-23...
Jin Wu Nam
Apr 27, 20232 min read
108 views
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How to Succeed In Your Summer Internship
April 25, 2023 By: Annette Yang Congrats! You’ve secured a summer internship! Now what? Courtesy of Intern Queen Know Your "Why" While...
Annette Yang
Apr 25, 20235 min read
79 views
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![[NYU] Reaching Out – your name here](https://static.wixstatic.com/media/6826df_f95f7fdb631d4732a16aa0080bae5b39~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/6826df_f95f7fdb631d4732a16aa0080bae5b39~mv2.webp)
[NYU] Reaching Out – your name here
April 18, 2023 By: David Huang It was a mid-October afternoon, one of those afternoons where time seemed to pause for a second as the...
David Huang
Apr 18, 20235 min read
53 views
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Humans of Marketing Society: Andrew Ni
April 14, 2023 By: Jin Wu Nam Get to know a little more about the humans of Marketing Society... starting off with Marketing Society's...
Jin Wu Nam
Apr 14, 20232 min read
79 views
1 comment

Disney Debunk: Beauty & The Beast
April 11, 2023 By: Patrick Wu “Think of the one thing that you’ve always wanted. Now find it in your mind’s eye and feel it in your...
Patrick Wu
Apr 11, 20237 min read
48 views
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So why are you in my DMs, again?
April 4, 2023 By: Krystal Wu Got random messages from a business? There’s a larger marketing context to tell. Courtesy of Clipchamp...
Krystal Wu
Apr 4, 20234 min read
86 views
0 comments


“Unbreakable Heart” Torn Apart: Difficulties in Esports Brand Building
February 14, 2022 By: Jin Wu Nam Think of the biggest underdog dramas in sports history. For me, the most touching victory was from...
Jin Wu Nam
Mar 28, 20237 min read
91 views
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TIER-LIST: Coca-Cola Super Bowl Ads
March 25, 2023 By: Patrick Wu Patrick Wu takes our Tuesday adversaries to the next level with a thorough critique and final tier list of...
Patrick Wu
Mar 25, 20238 min read
75 views
1 comment

To Fall in Love with Any Club, Do This
March 21, 2023 By: David Huang (title parodying Mandy Catron’s NYT article “To Fall in Love with Anyone, Do This” in 2015 and Yotam...
David Huang
Mar 21, 20235 min read
94 views
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