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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme

Annette Yang
Feb 7, 20233 min read
Breaking into Tech: Marketing Edition
February 7, 2023 By: Annette Yang We’ve all heard the phrase “break into tech” before. And in the last 2 years, there's been a rise in...
131 views
1 comment


Marketing Society
Dec 15, 20221 min read
Soft Power: Marketing & Global Politics
December 15, 2022 By: Grace Tan & Ploy Tanomvorsin There is perhaps no more important concept in understanding the current state of...
59 views
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Annette Yang
Dec 11, 20221 min read
A Day in the Life at NYU *Finals Edition
December 11, 2022 By: Annette Yang As we brace ourselves for upcoming finals and look forward to a long-awaited winter break, I wanted to...
69 views
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Michael Sun
Dec 2, 20221 min read
What Even is Marketing Society...
December 2, 2022 By: Michael Sun Content Team writer Michael Sun tries his hardest to explain what Marketing Society is to people who...
129 views
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Grace Tan
Nov 29, 20223 min read
Outrage Marketing: Why Brands Manufacture Controversy
November 29, 2022 By: Grace Tan Balenciaga, a world-renowned fashion house, has recently come under fire for an ad campaign that featured...
59 views
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Ploy Tanomvorsin
Nov 24, 20222 min read
Why People Make Impulse Buys During Black Friday Sales
November 24, 2022 By: Ploy Tanomvorsin ‘Tis the season to be jolly (and shop holiday deals). Fa-la-la-la-la, la-la-la-la. Thanksgiving...
45 views
0 comments

Frank Liu
Nov 22, 20224 min read
A Solution for Students: Mindfulness Meditation Apps
November 22, 2022 By: Frank Liu In the age of short-form content, it’s become increasingly difficult to focus and maintain a consistent...
27 views
0 comments

Michael Sun
Nov 15, 20225 min read
I’m Forever Alone and it’s Because I’m Bad at Marketing
November 15, 2022 By: Michael Sun It’s 8 pm on a Thursday night. I’m sitting on my bed eating hot chips and absent-mindedly browsing...
156 views
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Sneha Rao
Nov 11, 20223 min read
Why are True Crime Podcasts Popular?
November 11, 2022 By: Sneha Rao One thing pop culture seems to never get enough of is its obsession with true crime. Audiences love hit...
45 views
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Kevin Choi
Nov 8, 20223 min read
Case Study: Taylor Swift’s Midnights
November 8, 2022 By: Kevin Choi What defines a pop star? What traits constitute the archetype? Icons like Michael Jackson, Madonna, and...
96 views
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Kevin Choi
Nov 7, 20221 min read
Music Marketing in Minutes: Dua Lipa
November 7, 2022 By: Kevin Choi Fall '22 Content Committee member, Kevin Choi, launches "Music Marketing in Minutes," a special project...
53 views
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Frank Liu
Nov 3, 20224 min read
Gymshark: A Pioneer in Influencer Marketing
November 3, 2022 By: Frank Liu As we enter the demanding, studious stretch between Halloweekend and Thanksgiving, midterms and...
62 views
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Grace Tan
Nov 1, 20224 min read
BookTok: Marketing Print in a Digital World
November 1, 2022 By: Grace Tan When was the last time you read a book? For many people, especially adults, the answer may be "back in...
31 views
0 comments

Ploy Tanomvorsin
Oct 27, 20223 min read
The Science of Foodstagramming and User-Generated Content
October 27, 2022 By Ploy Tanomvorsin Since moving to New York City, I have been overwhelmed by the number of restaurants I was exposed to...
48 views
0 comments

Michael Sun
Oct 25, 20224 min read
Yorushika: A Story of Effortless Marketing
October 25, 2022 By: Michael Sun I want, for a second, to bring up some of the greatest marketing campaigns of all time. Think Nike,...
152 views
0 comments


Annette Yang
Oct 22, 20221 min read
Open Book: Entrepreneurship, Balance, and Navigating Career Goals
October 22, 2022 By: Annette Yang Director of Content, Annette Yang, brings you the first episode of her brand new video podcast series,...
64 views
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Sneha Rao
Oct 20, 20224 min read
How the Internet Fosters a Never-Ending Cycle of Pressure
October 20, 2022 By: Sneha Rao Raised alongside the boom of social media and viral media, Gen Z has become, by far, the most impatient...
50 views
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Kevin Choi
Oct 18, 20224 min read
College Marketing: Rankings, Prestige, and Social Media
October 18, 2022 By: Kevin Choi Regardless of who you are, there is a high likelihood that you’ve heard about or have come in first-hand...
147 views
0 comments


Grace Tan
Oct 13, 20225 min read
Case Study: Heaven by Marc Jacobs
October 13, 2022 By: Grace Tan In September 2020, Marc Jacobs launched their first ever direct-to-consumer clothing line: Heaven. By...
467 views
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Frank Liu
Oct 11, 20223 min read
Ethicality in Marketing - Sports Gambling
October 11, 2022 By: Frank Liu My first real exposure to the practice of sports gambling was in my junior year of high school, through my...
76 views
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