Marketing Society
Unpacking Euphoria’s Experimental Marketing Strategy
March 8th, 2022 By: Miranda Soong Summoning all fans of the hit HBO TV series Euphoria… After that grand season 2 finale last week, I...
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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme
Alberto Gastelum
Mar 4, 20223 min read
The Success Story of AirPods
March 4th, 2021 By: A.J. Gastélum Walking around just about anywhere, you can instantly spot someone wearing AirPods. People use them for...
183 views0 comments
Miranda Soong
Mar 1, 20221 min read
Music Meets Marketing: After Hours by The Weeknd
In today's episode, I explore the concepts & themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies
23 views0 comments
Marketing Society
Feb 28, 20223 min read
How Tik Tok Knows Everything About You
February 28th, 2021 By: Phoebe Su How many times have you been scrolling through TikTok and seen an ad about a piece of clothing that you...
39 views0 comments
Annette Yang
Feb 26, 20221 min read
Marketing Me: Episode 1
February 26th, 2022 By: Annette Yang Here at Marketing Society, we often talk about branding in the context of firms and products....
45 views0 comments
Marketing Society
Feb 25, 20223 min read
Good, Bad and Ugly of Valentines Day
February 20th, 2022 By: Payton-luv Stine Just when you thought Marketing Society had enough of Valentine’s Day…we didn’t. Valentines Day...
26 views0 comments
Annette Yang
Feb 23, 20224 min read
Kardashian Marketing: How Skims Became a Billion-Dollar Brand
February 23rd, 2022 By: Annette Yang Keeping Up with the Kardashians star, Kim Kardashian is notably one of today’s most impactful icons...
59 views0 comments
Marketing Society
Feb 16, 20224 min read
The Sport of Designing an Olympic Emblem
February 16th, 2022 By: Miranda Soong The Winter Olympics in Beijing has kicked off 2022 to a swift start since it began earlier this...
137 views0 comments
Marketing Society
Feb 14, 20223 min read
Reshaping Valentine's Day Marketing
February 14th, 2021 By: AJ Gastélum Valentine’s Day is synonymous with romantic gestures, boxes of sweets, and pink and red designs...
53 views0 comments
Marketing Society
Feb 9, 20222 min read
Teasers as a Marketing Strategy: Super Bowl Edition
February 9th, 2022 By: Phoebe Su The Super Bowl isn’t just a big night for football; for most companies, it is also a big chance to...
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Annette Yang
Feb 7, 20223 min read
How to Successfully Market Lunar New Year
February 7th, 2022 By: Annette Yang It's time to ring in the new Lunar calendar and welcome the Year of the Tiger: a symbol of...
60 views0 comments
AJ Gastelum
Dec 4, 20211 min read
MktSoc Case Study: MUJI
December 4th, 2021 By: AJ Gastélum AJ Gastélum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
121 views0 comments
Brianna Pham
Dec 3, 20212 min read
2 Awful Fashion Marketing Moves
December 3rd, 2021 By Brianna Pham It’s the holidays: the best time to reflect on consumerism. Whether it’s a new coat for the New York...
102 views0 comments
Payton-Luv Stine
Nov 29, 20212 min read
Origins of Black Friday
November 29th, 2021 By: Payton-Luv Stine Black Friday is basically a holiday in America, a holiday of long lines, cold weather, endless...
28 views0 comments
Vickie Tan
Nov 22, 20214 min read
The Rise of Influencer Marketing for Games
November 22nd, 2021 By: Vickie Tan Like many other NYU students, you probably watched the movie Dune for Timothee Chalamet and Zendaya....
567 views1 comment
AJ Gastelum
Nov 17, 20212 min read
The Marketing of a City: How “I ❤ NY” Became a Global Symbol of New York Tourism
November 17th, 2021 By: AJ Gastélum You’ve probably seen this logo before. Whether you’ve been to New York or not, this logo shows up on...
82 views0 comments
Janny Hong
Nov 15, 20215 min read
Meet our Marketing Society Alumna Paola!
November 15th, 2021 By: Janny Hong Paola is the former co-vice president of Marketing Society. She graduated from Stern in 2020 with a...
22 views0 comments
Marketing Society
Nov 8, 20212 min read
How Blockchain Can Transform Marketing
November 8th, 2021 By: Priyal Maheshwari Blockchain groups information in the form of “blocks” that get connected to a “chain of blocks”,...
28 views0 comments
AJ Gastelum
Nov 3, 20213 min read
How Boba Tea Became Unique Within the US Drink Market
November 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...
73 views0 comments
Marketing Society
Oct 27, 20213 min read
Trick or Treat! A Deep-dive in Halloween Candy
October 28th, 2021 By: Camille Rochaix Halloween is just around the corner, so that means three things: spooky events, costumes, and most...
25 views0 comments
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