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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme
Marketing Society
Oct 27, 20213 min read
Trick or Treat! A Deep-dive in Halloween Candy
October 28th, 2021 By: Camille Rochaix Halloween is just around the corner, so that means three things: spooky events, costumes, and most...
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Janny Hong
Oct 25, 20215 min read
Marketing in the Real Estate Industry
October 25th, 2021 By: Janny Hong Imagine handing over $350,000 that you’ve earned and saved to a stranger that will buy your first home....
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Marketing Society
Oct 24, 20211 min read
Apple Virtual Events: A MktSoc Case Study
October 24th, 2021 By: AJ Gastelum AJ Gastelum is one of the Co-Content Directors this semester. He is a sophomore at NYU Stern studying...
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Payton-Luv Stine
Oct 20, 20213 min read
How Fashion Retailers have Communicated Their DEI Brand Values
October 20th, 2021 By: Payton-luv Stine Diversity, Equity, and Inclusion are more than just buzzwords, and they’re more than internal...
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Marketing Society
Oct 18, 20211 min read
How Marvel Came Back From the Brink of Death
October 18th, 2021 By: Priyal Maheshwari Sources: How Marvel Went From Bankruptcy to Billions What the Marvel Cinematic Universe can...
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Marketing Society
Oct 17, 20213 min read
Introducing the Seniors from our 2021 MktCon Senior Panel!
October 17th, 2021 By: Marketing Society Conference Team: Veronica Diaz & Rachel Liu Interested in learning about marketing, internships,...
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AJ Gastelum
Oct 13, 20213 min read
Controversial Marketing on Twitch: the US Military
October 13th, 2021 By: A.J. Gastelum The United States Military is one of the most controversial members of Twitch. Their professional...
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Julia Mao
Oct 12, 20213 min read
Milan Fashion Week and the Return of Pop-Ups
October 12th, 2021 By: Julia Mao As an exchange student studying in Milan (part of Stern’s IBEX at Luigi Bocconi University), I knew I...
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Janny Hong
Oct 11, 20216 min read
MktSoc Alum Meet & Greet: Claire Tao
October 11th, 2021 By: Janny Hong Claire is the former co-president of Marketing Society. She graduated from Stern last year with a...
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Payton-Luv Stine
Oct 6, 20212 min read
What is iOS 15 and Why is it Important?
October 6th, 2021 By: Payton-luv Stine iOS 15 was announced on June 7 of 2021 and released on September 20. iOS 14 made it extremely...
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Marketing Society
Oct 4, 20213 min read
How Indie Coffee Shops Poses a Threat to Starbucks and Other Bigger Chains
Do you know who Starbucks’ major competitors are? Think about it hard before reading this article!
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AJ Gastelum
Sep 29, 20213 min read
The Evolution of Baby Product Marketing
September 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...
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Janny Hong
Sep 27, 20213 min read
Is Snapple's New Product Design for Better or For Worse?
September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...
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Camille Rochaix
Sep 27, 20212 min read
A Warm Fall 2021 Welcome From the MktSoc Blog Team!
September 27th, 2021 By: Camille Rochaix Welcome back! I am very proud to say that the Marketing Society Blog is back for its second...
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Rachel Liu
May 10, 20218 min read
Guide to the Stern Marketing Concentration
May 7th, 2021 By: Rachel Liu Hey guys! WOW the registration period is late this year. It doesn’t even start until finals are already...
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Grace Zhu
Apr 28, 20211 min read
MktSoc Case Study: Lush
April 28th, 2021 By: Grace Zhu Feel free to let us know your thoughts in the comments section below! ............. Grace Zhu is one of...
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Rachel Liu
Apr 26, 20211 min read
Humans of Marketing Society -- Catalina
April 25th, 2021 By: Rachel Liu "I had a, ahem, terrible French teacher. I took her class for two years for my high school language...
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Ruby Qian
Apr 21, 20214 min read
Dive Into Reborn Coffee: Hannah Goh
Hannah Goh is an NYU Stern alumna who is currently working at Reborn Coffee as the VP of Marketing and Sales. Reborn Coffee is a coffee...
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Grace Zhu
Apr 19, 20214 min read
Marketing Class Recommendations
April 19th, 2021 By: Grace Zhu Are you unsure about which marketing classes to take in the upcoming semester? Here are some of our...
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Marketing Society
Apr 14, 20213 min read
PlayStation 5 v/s Xbox Series X/S - Gaming Marketing Strategies
April 14th, 2021 By: Priyal Maheshwari Last year we saw two giants releasing their new generation consoles, Sony’s PlayStation 5 and...
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