Marketing Society
Hilarious Marketing Campaign Failures
April 5th, 2021 By: Priyal Maheshwari We have all heard of the famous Old Spice’s “The Man Your Man Can Smell Like” Campaign, or...
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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme
Grace Zhu
Mar 31, 20211 min read
MktSoc Case Study: Baskin-Robbins
What is your favorite Baskin-Robbins treat? Tell us in the comments below! ............. Grace Zhu is one of Marketing Society’s Spring...
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Camille Rochaix & Andrew Ni
Mar 29, 20211 min read
Episode 4: Marketing Hybrid Cloud with IBM
March 29th, 2021 By: Camille Rochaix & Andrew Ni How do you advertise something as complex as a hybrid cloud service? How do you feature...
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Rachel Liu
Mar 29, 20212 min read
Humans of Marketing Society -- Deepti Shankar
March 29th, 2021 By: Rachel Liu “I broke my arm twice within two months when I was a baby. One of the neighbors’ kids tugged too hard on...
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Marketing Society
Mar 24, 20212 min read
The Psychology of Color Marketing
March 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...
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Grace Zhu
Mar 22, 20213 min read
The Psychology of Brand Names
March 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...
1,456 views0 comments
Marketing Society
Mar 17, 20212 min read
Influence: The Psychology of Persuasion by Robert Cialdini
Imagine this, I offer you a job right now, fully paid, with a lot of benefits included - will you take it? Most of you would probably say...
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Rachel Liu
Mar 15, 20211 min read
Humans of Marketing Society -- Janny Hong
March 15th, 2021 By: Rachel Liu "Most of the others in the Taekwondo club, they’ve been sparring for years so they were way ahead of...
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Rachel Liu
Mar 10, 20213 min read
Disney -- Looking Ahead after COVID
March 7th, 2021 By: Rachel Liu Hey Marketing Gurus! Today, we’re taking a break from advertisements and we’re talking about ✨Strategy.✨ ...
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Marketing Society
Mar 8, 20213 min read
Marketing News Sources to Follow
March 8th, 2021 By: Priyal Maheshwari Marketing is a fast-paced industry, and if you aren’t able to keep up with the trends, it’s easy to...
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Grace Zhu
Mar 3, 20211 min read
MktSoc Case Study: Oreo
March 3rd, 2021 By: Grace Zhu What is your favorite Oreo flavor? Comment and like below! Grace Zhu is one of Marketing Society’s Spring...
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Rachel Liu
Mar 1, 20211 min read
Humans of Marketing Society -- Caroline
March 1st, 2021 By: Rachel Liu "It was in China. I had gone back to visit my grandparents. The thing about looking Asian but not actually...
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Grace Zhu
Feb 24, 20212 min read
The Logos of Logo Changes
February 24th, 2021 By: Grace Zhu A logo plays an important role in a company’s branding, helping consumers visualize the identity of the...
102 views0 comments
Ruby Qian
Feb 22, 20213 min read
Marketing by Design: Food Packaging
February 22nd, 2021 By: Ruby Qian Imagine: you walk into your local grocery store and decide that you will try a new snack today. The...
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MktSoc Video Team
Feb 21, 20211 min read
Episode 3: How Advertisers Convince You with Music
February 21st, 2021 By: MktSoc Video Team For marketers, music does more than just paint a pretty picture – in fact, it is a highly...
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Marketing Society
Feb 17, 20213 min read
This Is Marketing: You Can’t Be Seen Until You Learn To See
February 17, 2021 By: Priyal Maheshwari “We can’t change the culture, but each of us has the opportunity to change a culture - our little...
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Rachel Liu
Feb 15, 20211 min read
Humans of Marketing Society -- Camille
February 15th, 2021 By: Rachel Liu "Usually they’re not pretty, but family histories are so fascinating. My great grandfather was a POW...
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Camille Rochaix & Claire Tao
Feb 10, 20213 min read
Let's Talk Fast Facts: Super Bowl Ads
February 10th, 2021 By: Camille Rochaix and Claire Tao On Sunday, like many Americans, we sat down to watch advertising’s biggest moment...
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Julia Mao
Feb 8, 20213 min read
Marketing Trends to Watch in 2021
February 8th, 2021 By: Julia Mao Marketing is a fluid subject that adapts with society; there’s never one way to go about it and trending...
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Marketing Society
Feb 8, 20212 min read
Meet the MktSoc Blog Team!
February 8th, 2021 By: Camille Rochaix Welcome back to the Marketing Society Blog! This semester we have a bunch of wonderful blog posts...
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