AJ GastelumNov 3, 20213 min readHow Boba Tea Became Unique Within the US Drink MarketNovember 3rd, 2021 By: AJ Gastelum Bubble tea has had a wildly different path into the US market than other mainstream drinks. It has...
Janny HongSep 27, 20213 min readIs Snapple's New Product Design for Better or For Worse?September 27th, 2021 By: Janny Hong In the past few years, the classic ice tea company Snapple went through some major product design...
Ruby QianFeb 22, 20213 min readMarketing by Design: Food PackagingFebruary 22nd, 2021 By: Ruby Qian Imagine: you walk into your local grocery store and decide that you will try a new snack today. The...