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The Agora
The official MktSoc blog and content page
Founded by Camille Rochaix '22
Fall 2024 issue directed by: Elaine Liang & Adrianna Nehme
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AJ Gastelum
Sep 29, 2021
3 min read
The Evolution of Baby Product Marketing
September 29th, 2021 By: Alberto (A.J.) Gastelum The demographic of modern parents have shifted to a generation of older and more...
Marketing Society
Mar 24, 2021
2 min read
The Psychology of Color Marketing
March 24th, 2021 By: Ruby Qian Throughout our lives, we see various tinges and tones of colors, and these different colors are associated...
Grace Zhu
Mar 22, 2021
3 min read
The Psychology of Brand Names
March 22nd, 2021 By: Grace Zhu A brand name is an integral part of any business. Not only does it identify the business, but it also...
Marketing Society
Mar 17, 2021
2 min read
Influence: The Psychology of Persuasion by Robert Cialdini
Imagine this, I offer you a job right now, fully paid, with a lot of benefits included - will you take it? Most of you would probably say...
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