MktSoc Case Study: Baskin-Robbins

What is your favorite Baskin-Robbins treat? Tell us in the comments below!

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Grace Zhu is one of Marketing Society’s Spring 2021 Co-Content Directors at NYU Marketing Society. She is a freshman at NYU CAS majoring in Economics and minoring in the Business of Entertainment, Media & Technology. She is running the MktSoc Case Studies column!

Works Cited

https://en.wikipedia.org/wiki/Baskin-Robbins

https://www.theimpulsivebuy.com/wordpress/baskin-robbins-flavor-of-the-month-list/

https://www.latimes.com/local/obituaries/la-me-robbins7-2008may07-story.html

https://www.baskinrobbins.com/en/about-us

https://news.baskinrobbins.com/presskits/baskin-robbins-press-kit

We do not own the rights to any of the images used in the infographic. We are using them for educational purposes only.

https://toppng.com/show_download/196540/image-by-me-icecream-melt-sprinkles-pink-drip-meltingic-picsart-photo-studio/large

https://sugueh.wordpress.com/2013/09/03/baskin-robbins-ice-cream/

https://www.pngkey.com/maxpic/u2e6r5a9w7w7i1e6/

https://www.pinterest.com/pin/771874823629277930/

http://www.mydailyfind.com/wp-content/uploads/2012/05/photo_nutrition_0241b-e1336532652868.jpeg