MktSoc Case Study: Oreo

March 3rd, 2021

By: Grace Zhu

What is your favorite Oreo flavor? Comment and like below!

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Grace Zhu is one of Marketing Society’s Spring 2021 Co-Content Directors at NYU Marketing Society. She is a freshman at NYU CAS majoring in Economics and minoring in the Business of Entertainment, Media & Technology. She is running the MktSoc Case Studies column! Check it out here!

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Works Cited

https://www.nytimes.com/2020/12/16/style/oreo-flavors.html

https://www.bakingbusiness.com/articles/50373-mondelez-takes-playful-approach-to-grow-oreo-sales

https://people.com/food/oreo-released-65-new-flavors-since-2012-heres-why/

https://www.wideopeneats.com/oreo-flavors/

https://www.daytranslations.com/blog/oreo-adapts-globally/

https://medium.com/marketing-marques-innovation-bordeaux/how-did-the-brand-oreo-manage-to-become-on-of-the-leaders-of-the-cookies-market-c5d08212ba0a#:~:text=To%20succeed%20in%20becoming%20one,or%2Fand%20make%20the%20buzz%20!