Music Meets Marketing: After Hours by The Weeknd

March 1st, 2022

By Miranda Soong

Welcome to my new video series, Music Meets Marketing, where I explore how music gets marketed! In today's episode, I explore the concepts and themes of After Hours by The Weeknd, as well as the cohesive and creative marketing strategies utilized in its release. Check it out!

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About the Author

Miranda Soong is one of the Co-Content Directors this semester. She is a sophomore at NYU, pursuing Economics with a minor in the Business of Entertainment, Media, and Technology.

Sources

https://www.billboard.com/music/rb-hip-hop/the-weeknd-after-hours-character-timeline-9521577/

https://en.wikipedia.org/wiki/After_Hours_(The_Weeknd_album)

https://www.youtube.com/watch?v=1bstY274xiE&t=15s

https://www.youtube.com/watch?v=N4fSG8sT9jE&t=81s

https://www.youtube.com/watch?v=ik8o1Natq9g

https://www.youtube.com/watch?v=0xyZD4JdGFM

https://www.youtube.com/watch?v=i4JN7sAyils

https://www.youtube.com/watch?v=Ver2s3GhMlU

https://www.youtube.com/watch?v=G5NRHmkdOMs

I do not own the rights to the music or visuals featured in this video.